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SF Window
Store Windows
SF Fashion Shoot
SF Postcard
SF Inside
Sale Postcard from June 1979

Click on photo to view detail

Originality, style, and quality are the values identified with San Francisco Clothing and

its designer-owners Howard and Mindy Partman.


Howard Partman was just 19 years old when he opened his first clothing store “San Francisco New World Clothing Trust” in 1967. It was the first boutique in New York to introduce expensive antique items such as Scottish Fair Isle knitwear, at a time when other boutiques reflected the “Peace” movement with bell-bottom jeans and tie dyed t-shirts. 


In 1973, “San Francisco” began operations in its present location on Lexington Avenue at 70th street. While retailers crowded the market with the “underdressed look,” San Francisco was moving forward with such updated classics as the Harris Tweed riding jackets, Austrian Loden coats and jackets, among others.


Throughout the ‘70s and ‘80s, San Francisco’s influence on style and trends in the industry was recognized in Vogue, Esquire, Glamour, New York Times, Women’s Wear Daily, Popeye, Brutus, and Magazine House.


Imagination in design and innovation in merchandizing led San Francisco into the 1990’s. High quality fibers with bold colors, and “new wave” color blocking combined with the Partmans’ many years of experience once again led to recognition by forward-looking international fashion press including Vanity Fair, Elle, New York Magazine, British Vogue, JJ, and Pronto.


Innovation in concept and style: these come not only from the Partmans’ talents, but also from the fact that they design and manufacture—in New York City—over 75% of San Francisco’s clothing. 


Into the 21st century, San Francisco is determined to continue carving out its own niche.


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