Originality, style, and quality are synonymous with San Francisco Clothing and its designer-owners Howard and Mindy Partman. San Francisco’s forward-looking designs have been recognized in Vogue, Glamour, The New York Times, and Women’s Wear Daily, among others.​

The Partmans in Women's Wear Daily, 1990 

In 1967, Howard Partman opened the clothing store “San Francisco New World Clothing Trust” in New York City. This trendy boutique was one of the first in the city to cater to young people, presenting a mix of items like antique sweaters, cowboy shirts, and Mustang jeans.  

In 1973, San Francisco Clothing moved to Lexington Avenue at 70th Street and offered a whole new look: the evolving classic. San Francisco specialized in Harris Tweed riding jackets, Austrian Loden, Scottish Fair Isle sweaters, and shirting for men and women. Howard’s passion for shirting translated into a huge fashion trend, giving women a fresh twist on the traditional menswear look.

SF wholesale shirt ad 

Mindy’s passion for helping women feel ever more confident and comfortable through clothing led the Partmans to develop designs that were both fashionable and wearable. Co-visionary, designer, merchant, and muse, Mindy is a graduate of the Fashion Institute of Technology in New York with expertise in merchandizing and marketing. She previously worked at Bergdorf Goodman, Saks Fifth Avenue, and Lord and Taylor.

SF logo designed by George Tscherny

Howard and Mindy have worked together for over 40 years and counting to create something far greater than the sum of their individual parts. San Francisco Clothing was part store, museum, living room, and salon.

SF postcard 

The Partmans continue working together, combining their skills, passions, and visions through Partman & Partman. 

Their clothing is their art!

The Partmans at work